7th
Realtime, Realfast, Realmobile. Just text.
At GOGII, we’re fascinated by mobile technology…obviously. We’re dedicated to making texting better. We talk about “Next Generation Texting” a lot.
What does that mean? It means taking a technology that everyone uses and that has been around for a long time…SMS/texting…and then doing something revolutionary with it. Building on top of it, making it better and making it more useful.
When we talk about how we can do that with our app textPlus, we talk about groups. Being able to send a note out to 4 people about say, going to a movie…and letting everyone respond. Whether they have the textPlus app or not.
If you were to text a group of people from an iPhone or any other phone with texting capabilities it would go something like this:
Me: Hey everyone, what movie do you want to see?
Joe: New Moon
Tricia: Fantastic Mr. Fox
Zack: I don’t know, what movies are out?
Scott: I don’t care, what does everyone else want to see?
See the problem there? Not everyone saw Joe and Tricia’s response, only I did. That’s how texting works (or doesn’t work) for groups right now.
textPlus has fixed that with our reply-all approach to texting. A conversation in textPlus goes something like this:
Me: Hey everyone, what movie do you want to see?
Joe: New Moon
Tricia: Saw New Moon twice, how about Fantastic Mr. Fox?
Zack: I like movies about animals
Scott: Sweet, I’m in for Fantastic Mr. Fox!
The difference? In realtime, everyone was able to participate in the conversation (from wherever they were at the time) and a consensus was made. I was the only one using textPlus. Joe was on a Droid, Tricia was on her Blackberry, and Zack and Scott were using older flip phones. Nobody had to be signed up for a website, not everyone needed to use an app, or know how to do anything geeky. Just text.
Realtime. Instant. Mobile. But most importantly, easy.
In the next few days, we’ll be sharing the next steps we’re taking to build realtime mobile communities built around texting.
Until then, I’m on my way out the door so just text me.
_drew
